Marketing Automation Consultant

Improving marketing efforts with every flow.

UNEXPECTED404

UNEXPECTED404

UNEXPECTED404

Unexpected404 Group Toons

We live in a world where the unexpected happens and too often we are unprepared. Forced to redirect and play the game of catch up, UNEXPECTED404 was founded to help businesses identify and fill those gaps in your Martech Strategy, Marketing Database, Marketing Automations, and Lead Management.

Too often do marketer's quickly throw money at new technologies without a strategy for implementation, processes, and enablement for maximizing the tech’s potential. Thus, resulting in bad practices, rushed go-to-markets, and overwhelmed teams trying anything to meet the next OKR.

At UNEXPECTED404,
We're redefining digital marketing, one surprising solution at a time.

Vision

Empower businesses to drive meaningful growth and lasting connections in an everchanging digital world.

Mission

To create opportunities through data, technology, processes, and people.

Values

Embrace challenges, find new paths, and dig into the details.

We believe that sometimes the best ideas come from unexpected places.

The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing
The Backbone of Smart Marketing

WHAT TO EXPECT

Ready To Work With Us?

Despite an abundance of new tools and tech, many organizations struggle to achieve desired results.

At UNEXPECTED404 we’ve helped teams and businesses just like yours overcome these tough problems.

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Discovery

BEGIN THE JOURNEY

When you're ready to for the unexpected; simply fill out a form, send an email, give us a casual call.

No commitment, no string attached.
We'd love to chat.

Pen

Alignment

PEN TO PAPER

We'll discuss which services, products, tools, and processes will help you crush this year's goals and how they serve your business needs.

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Proposition

OPPORTUNITY MEETS PREPARATION

After we review the plan and make sure it is exactly what you need; we will schedule a call to cross our t’s and dot our i’s.

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Execution

BOOTS ON THE GROUND

We will take the plan and put it into action. As we squash your goals, we can help with new ones! Weather that means you take it from here, or a long term relationship, we are here for you. Always!

WE'VE SEEN YOUR STRUGGLES

The challenges teams face today, are harder than ever.

An Analysis of Issues Across Different Revenue Scales

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Data Collection

Expanding data sources can be appealing, but this can backfire. Forcing teams to spend more time managing new data than using it effectively.

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Complex Processes

A solid process is vital, but added steps, approvals, and hand-offs will overcomplicate. Resulting in frustrations, slowdowns, and added training.

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Data Silos

Often, occur over time due teams working in their own tech solutions. This leads to restricted data flow, data integrity issues and wasted resources.

The sheer volume of tools, tech, and info available today often leads to confusion rather than clarity.

This  creates real problems: teams get stuck analyzing data instead of acting, it's hard to decide where to spend money effectively, and keeping up with new technologies is a constant battle.

As a result, there's often a gap between what marketing could achieve and what it actually delivers.

SOME  STATISTICS

70%
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have marketing automation platforms managed by non-specialists. Leaving powerful tools largely untapped.

67%
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don't use advanced segmentation or personalization. Resulting in lower engagement and lost revenue.

53%
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are investing in data enrichment tools they can't use effectively. Their data investments will likely fail to deliver results.

80%
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struggle to integrate new tech with existing systems. Inefficiencies and data silos are crippling marketing efforts.

Turn Key Marketing Ops

Our Marketing Ops package is becoming quite popular!
We’d love to chat with you about it before we reach capacity.

Team Expansion

Instantly scale your marketing capabiliites without the overhead of hiring and training new staff

Rapid Market Entry

Instantly scale your marketing capabiliites without the overhead of hiring and training new staff

Month-to-Month

Instantly scale your marketing capabiliites without the overhead of hiring and training new staff