◆ ai operations, done right● data-first // results, not excuses● shipping since 2024● ai operations, done right◆ data-first // results, not excuses● shipping since 2024● ai operations, done right● data-first // results, not excuses◆ shipping since 2024● ai operations, done right● data-first // results, not excuses● shipping since 2024
UNEXPECTED404
About
Services
AI Ops
Operative
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DATA-FIRST OPERATIONS COMPANY

DATA DOESTHE WORK.YOU STAYIN THE LOOP.

AI operations, agentic engineering, and GTM tech strategy for teams who are done wasting budget on tools that don't talk to each other.

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TRUSTED BY TEAMS ATHubSpot·Marketo·Salesforce·+ more
◆ AI OPERATIONS · AGENTIC ENGINEERING · GTM TECH ·
OPERATIVE · 03“The Engineers”
01
GTM Tech
Full-stack strategy
02
Agentic Engineering
AI that ships
03
Pipelines you trust
Data integrity, always
04
Ops that compound
Build once, scale forever
PIPELINES◆ that ship◆AGENTS◆ with evals◆DATA◆ you trust◆OPS◆ that compound◆PIPELINES◆ that ship◆AGENTS◆ with evals◆DATA◆ you trust◆OPS◆ that compound◆
WHAT WE DO

Six ways we make ops
actually work.

SVC · 01◆ NEW

AI
Operations.

Agents wired into your stack. Evals, guardrails, and retrieval you can trust.

Retrieval + RAGCustom agentsEvals & guardrailsBYO LLM keys
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SVC · 02◆ NEW

Agentic
Engineering.

Autonomous agents that orchestrate your stack. Tool-use, handoffs, production-ready.

Dive deeper →
SVC · 03

GTM Tech
Strategy.

Martech, RevTech, CommTech — stack audits that consolidate instead of sprawl.

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SVC · 04

Workflow
Automation.

Process to platform. Approvals, cross-team sync, fewer Slack threads, more shipping.

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SVC · 05

Lead
Management.

Capture, organize, score, route. Every lead lands where it belongs, on time.

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SVC · 06

Data
Management.

One source of truth — clean, segmented, governed. CDPs that are actually used.

Dive deeper →
HOW WE WORK

Four weeks. Zero guess work. One ops machine.

Every engagement moves through the same four beats. No surprises, no scope creep, no “phase 7 discovery.”

W·01

Diagnose

Stack audit, data-flow map, workflow teardown. We meet your tools where they are.

→
W·02

Design

Architecture, governance model, agent spec. You sign off before anyone touches prod.

→
W·03

Deploy

We build it, wire it, test it against your data. Agents go live with evals, not vibes.

→
W·04

Defend

Monitoring, retros, tuning. The thing keeps getting better after we leave.

TRUSTED PARTNERS

Certified on the platforms your team already pays for.

HubSpot
SOLUTIONS PARTNER
Marketo
CERTIFIED EXPERT
Salesforce
CRM PARTNER
Make
MAKE.COM PARTNER
Segment
CDP SPECIALIST
DATA TRUST

Your data isn't our training set.

We operate on your stack, not around it. Every engagement runs in your environment, with your keys, under your governance. Zero data leaves without explicit consent.

Talk to us →Our approach
CROSS-TENANT READS0LLM KEYSYOURSTRAINING OPT-OUTENABLEDENCRYPTIONAES-256◆ SEALED
WHO WE ARE

Tight-knit. Tech-obsessed.
Totally cool people.

We're a small team that punches way above its weight. Every engagement gets senior attention because we don't have junior people.

More about us →
◆ 01 / 04

Open-book
policy.

We share our thinking, our process, and our playbooks. No black boxes.

◆ 02 / 04

First-mover
mentality.

We ship fast, learn faster, and don't wait for consensus to start building.

◆ 03 / 04

On your
platform.

We work inside your stack, not alongside it. Your tools, your data, your rules.

◆ 04 / 04

Secrets make
no friends.

Full transparency on timelines, blockers, and trade-offs. Always.

QUESTIONS

Answers, before
you have to ask.

Still have something on your mind? [email protected] →

Who does this actually work for?

Growth-stage teams with a real MarTech or RevOps stack — at least one CRM, one MAP, and a data warehouse — that are bleeding ops time on stuff that should be automated. If you have no stack yet, we're probably too expensive. If you have 40 tools, we're probably on time.

What does an engagement actually cost?

Scoped projects start at $15k and top out around $120k for full stack rebuilds. We quote fixed-price against a scoped deliverable — no T&M, no surprise hours. The intro call takes 30 minutes and tells you which box you're in.

Are you an agency or a consultancy?

Neither, exactly. We're a small ops team that builds, documents, and hands it back. Closer to a detonator than a retainer. If you want a slide deck about synergies, we're not it.

Can you work with our existing vendors?

Yes. We're vendor-agnostic and certified on HubSpot, Marketo, and the rest. If your tools are fine, we'll say so. If they're the problem, we'll tell you that too.

Do you do AI for AI's sake?

No. We ship agents with evals, guardrails, and retrieval you can inspect. If a simple workflow beats an LLM, that's what you're getting. The freaks have standards.

Ready to scale like never before?

Let's talk about how we can help you build ops that actually compound.

Team collaboration
EST. 2024
Your new partners
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UNEXPECTED404

Ops that think. Data that proves it.

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AI OperationsAgentic EngineeringGTM Tech StrategyWorkflow AutomationLead ManagementData Management
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