◆ ai operations, done right● data-first // results, not excuses● shipping since 2024● ai operations, done right◆ data-first // results, not excuses● shipping since 2024● ai operations, done right● data-first // results, not excuses◆ shipping since 2024● ai operations, done right● data-first // results, not excuses● shipping since 2024
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About
Operative
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SALESFORCE

Salesforce consulting to make Sales Cloud
Yours.

We architect Sales Cloud, build Account Engagement (Pardot), and wire clean integrations, then hand it back documented. Less workaround, more pipeline.

Schedule Intro Call →Audit My Org
Sales Cloud
Core focus
Pardot
Account Engagement
4–8w
Typical engagement
0
Duplicate records
01 / WHAT WE DO

We architect it. We don't resell it.

Vendor-neutral Salesforce work focused on the record model, automation, and integrations, the parts that decide whether your org compounds or collapses.

01

Sales Cloud Architecture

Objects, record types, Flow automation, validation rules, and reporting designed around how your team actually sells.

02

Account Engagement (Pardot)

Scoring, grading, Engagement Studio journeys, and clean Sales/Marketing sync on the Salesforce marketing side.

03

Integrations & Sync

Salesforce wired to your MAP, data warehouse, enrichment, and routing tools without duplicate records or broken handoffs.

04

Data & Governance

Dedupe, field hygiene, permission sets, and a record model your admins can maintain after we leave.

02 / WHERE WE WORK

Three surfaces. One connected system.

A CRM your reps trust and your leaders can forecast on.

01

Pipeline & Stage Design

Opportunity stages, record types, and Flow automation mapped to your real sales motion, not the default org.

02

Forecasting & Reporting

Dashboards leaders actually open, built on a record model that produces numbers finance will sign off on.

03

Rep Productivity

Path guidance, validation rules, and automation that cut data entry so reps spend time selling, not updating fields.

03 / SYMPTOMS WE FIX

Sound like your org? Most do.

We rarely walk into a clean Salesforce instance. Here is what we usually find, and what we leave behind.

Today

Org grew organically

Years of admins, consultants, and quick fixes. Nobody can say what a field or automation is for anymore.

→
After

Governed record model

Documented objects, owners, and automation. Changes route through review, not tribal memory.

Today

Reps work around the system

Data entered in spreadsheets, deals updated from memory, key fields left blank because the layout fights them.

→
After

Automation that fits the motion

Path guidance and validation tuned to how your team sells, so the system speeds reps up instead of taxing them.

Today

Pardot and Sales Cloud disagree

Leads score in Pardot but never sync, or sync into the wrong owner. Marketing and sales argue over the same record.

→
After

A clean handoff

Connector hygiene, field mapping, and routing so the Pardot-to-Sales-Cloud transfer is reliable and traceable.

Today

Reports nobody trusts

Two dashboards, two pipeline numbers, thirty minutes of every meeting spent reconciling which one is right.

→
After

Modeled, trusted reporting

One record model, dashboards built on it, and numbers finance and sales both sign off on.

04 / HOW AN ENGAGEMENT RUNS

From tangled org to clean system, in four phases.

Phase 1
01

Audit & Map

Inventory your org: objects, automation, integrations, data quality, and where reps work around the system.

Phase 2
02

Architect

Design the target record model, automation, and integration plan, signed off before anything ships.

Phase 3
03

Build & Test

Implement in a sandbox, validate against real records, and stage a clean cutover with a rollback plan.

Phase 4
04

Launch & Hand Off

Cutover, train your admins, and document everything so your team owns it without depending on us.

05 / STRAIGHT TALK

What we won't do.

Knowing where we stop is part of being worth hiring. If you need one of these, we will tell you and point you somewhere good.

  • ×Resell Salesforce licenses or take referral margin. Our advice stays neutral.
  • ×Net-new Service Cloud, Commerce Cloud, or Field Service builds. We point you to specialists.
  • ×Lock you into a retainer. We document, train your admins, and hand it off.
06 / ONGOING SUPPORT

Managed Salesforce, if you want it.

Admin & Optimization

Ongoing org maintenance: automation tuning, permission management, and cleanup so the system keeps working as you grow.

Reporting & Insights

Dashboards on pipeline health, forecast accuracy, and marketing contribution that leadership reads and trusts.

Release Readiness

We track Salesforce seasonal releases and adopt the features that matter to your team, retiring the workarounds they replace.

COMMON QUESTIONS

Questions we hear about Salesforce.

Do you implement Salesforce from scratch, or work on existing orgs?

+

Both, with a lean toward existing orgs. Most teams come to us with a Salesforce instance that grew organically and now fights them. We audit, re-architect, and clean it up. We also stand up new orgs when the record model matters more than speed.

Can you connect Salesforce to HubSpot or Marketo?

+

Yes. A large part of our Salesforce work is integration: clean, conflict-aware syncs between Salesforce and your marketing automation platform, data warehouse, enrichment, and routing tools. No duplicate records, no broken handoffs.

Do you work with Pardot / Account Engagement?

+

Yes. We build scoring and grading models, Engagement Studio journeys, and the Sales/Marketing sync that makes the Pardot-to-Sales-Cloud handoff actually reliable.

How long does a typical engagement take?

+

It depends on org complexity and data volume. A focused re-architecture or integration build often runs 4 to 8 weeks. A larger multi-cloud cleanup can run longer. We give you a clear phased timeline before we start.

Who owns the work after launch?

+

Your team. We document the record model, automation, and integrations, train your admins, and hand off. We don't build dependency. If you want ongoing support, that's a separate managed-services arrangement, not a requirement.

SALESFORCE

Need help with your Salesforce org?

We'll audit what you have, tell you what's working and what's fighting you, and give you a plan to fix it.

Team collaboration
EST. 2024
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